Danmark

The success of a brand, an invention or a work can be measured in many ways: through the increase in product sales, positioning in various international markets or the demand of consumers in physical and digital media. However, through our experience, we have discovered that there is a metric that could be summed up in one phrase: “when a brand has achieved success, it is copied.” That is, when unauthorized third parties decide to falsify your brand, copy your work or infringe your patent, it is a clear indication that your product or service has been properly positioned in the market and, above all, is desired by others.

Mexico and Latin America are challenges for many companies, as unfortunately there is a consumer and producer market for relevant counterfeits. In this context, our firm has years of experience representing companies in all industrial sectors, including: pharmaceuticals, electronics, alcoholic beverages, toys, entertainment, printing, footwear, clothing, fashion, jewelry, luxury goods, consumer products, hardware, automotive and many others. We have supported our clients with investigations, customs seizures, anti-counterfeiting operations in: warehouses, workshops, factories and stores, online monitoring and investigations, among other activities, which have yielded great results in securing infringing products and dismantling infringing operations.

The most relevant activities that our team carries out in the fight against counterfeiting in Mexico and Latin America are the following:

1. Investigations

2. Seizures or assurance of product with various administrative or fiscal authorities

3. Registration of trademarks in customs

4. Training for customs officers and officials associated with the observance of rights

5. Border measures to secure merchandise

6. Online monitoring and investigations, content takedowns and sites where fakes are distributed

7. Carrying out operations in multiple locations or stores in coordination with various authorities

The above activities are carried out by our team of lawyers and researchers, who are based on three fundamental pillars: 1) technical knowledge of the areas of intellectual property and criminal law; 2) the assessment of risk and the execution of actions with the support of various authorities in the city where the action is planned to be carried out, and 3) the creativity and knowledge of the field of our lawyers and researchers.

Each matter is analyzed from a comprehensive perspective, since our experience has taught us that we must not only combat counterfeit products, but also parallel importation, smuggling and health crimes in the case of counterfeit medicines, among many others.