Danmark

TikTok remains one of the most popular platforms for sharing all types of content-from memes and DIY videos to more professional productions. Since its rise during the 2020 lockdown, TikTok has evolved into a global phenomenon that shows no sign of slowing down in 2025.

Unsurprisingly, small businesses and influencers have been quick to capitalise on this trend. But what does its legal framework look like in today’s digital environment?

Platforms like YouTube have long been regulated with detailed guidelines around content use and copyright infringement, which makes sense when you’re managing vast libraries of personal and commercial content. So, what makes TikTok any different?

The simple answer is that it isn’t. TikTok remains subject to Australia’s copyright laws, although over the years its enforcement mechanism has become more refined now that the platform is more mature.

IP and copyright on TikTok is particularly intriguing. On one hand, the platform encourages collaboration through features such as stitches, sounds, and duets, allowing users to creatively reuse existing content with ease. On the other hand, improper use of copyrighted material-such as filming copyrighted audio or video playing on external devices-can still slip under the radar. In 2025, these grey areas continue to evolve, prompting ongoing discussion among legal experts and content creators alike. For additional insights on protecting your creative work, you might also want to read our article on protecting your IP with a trade mark.

Let’s go through how copyright actually works on TikTok today and how this affects businesses and influencers alike.